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Can Instagram Help Your Wellbeing Business?

Updated: Nov 20, 2023

It's official – the world of small businesses is undergoing a significant transformation, and for wellpreneurs like yourself, Instagram is becoming a game-changer. Life looks very different now for small business owners seeking to carve their niche in the well-being industry. Instagram is a perfect platform to elevate your well-being business. Let’s find out why.

Using Instagram for a well-being business

Does Instagram Work for Business?

In a digital era, establishing a social media presence is crucial for small businesses. Instagram, with its visual appeal and vast user base, is a potential goldmine for well-being entrepreneurs. It might seem daunting to use the platform but it is evolving to prefer authentic content over perfectly and professionally designed posts. Just be your loveable, slightly chaotic, flawed and beautiful self and leveraging Instagram could be one of the best things you do for your business.

Using Instagram for Well-being Business

Crafting Your Instagram Strategy for Wellbeing Businesses:

Creating a successful Instagram strategy is much more than posting pretty pictures. It's about connecting with your ideal audience in an authentic and natural way. So what's your next step?

1) Optimising Your Bio Content: Your Instagram bio is your virtual storefront. Craft a bio that shows who you help, how you help and why they should trust you. Use a high-quality, professional-looking profile picture of YOU, and choose a username that aligns with your brand.

Then be sure you put your full name with your business title alongside it in the relevant section. For example:

Angela Waters | Anxiety Specialist

Janine Fischer | Clinical Hypnotherapist

Marjorie Talbot | Trauma Counsellor

Jordan Whyte | Sleep Coach

Natasha Bowden | Yoga Teacher

2) Creating High-Quality Content: Instagram is a visual platform, and your content should be a reflection of your wellness business. Share content that resonates with your ideal audience – you want them to feel seen and understood. Share posts that help them identify physical and mental signs in themselves that need support, share wellness tips, motivational quotes (best if you made them up yourself!), and snapshots of your own and your clients' wellness journeys.

3) Engaging with Your Wellness Clients: Building a community is essential for small well-being businesses. Respond to comments, answer messages, and actively engage with your audience. Authentic connections lead to brand loyalty.

Engaging on Instagram for Well-being Business

4) Utilising Instagram Stories and Reels: Stay relevant by incorporating Instagram Stories and Reels into your strategy. These features provide a glimpse into your daily life, making your business more relatable. Show behind-the-scenes footage, share wellness routines, and create content that resonates with your audience.

5) Growing Your Business Authentically: Wellpreneurs, the journey to success on Instagram is about more than numbers; it's about cultivating a community that resonates with your content. Your ideal audience is out there, waiting to connect with your authentic brand. Keep choosing life, health, and happiness in every post. And remember, despite the many others in the space that might be running the exact same business, only you have your own unique qualities and perspectives to bring to the platform. No one else can copy your story and your journey.

Change is scary, and venturing into the world of Instagram for your well-being business might seem daunting, but it's a necessary step if you want to reach a wider audience and convert more clients. With a well-crafted Instagram strategy, you can find balance, freedom, and flexibility in growing your business. Remember, it's never too late to branch out and reach new audiences.

Two women recording content for Instagram business

For more tips about using social media for your well-being business and a free "Posting with Purpose" Social Media Audit, come and join my Facebook group here.

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