5 Fill-in-the-Blank Hooks
Steal these proven opening lines to stop the scroll and get your ideal clients reading. Customise them for your holistic business below!
Personal: The Empathy & Authority Hook
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Your Custom Hook:
"I heard you were exhausted, overwhelmed and running on empty. As a burnout recovery coach, you're in exactly the right place."
Talk about your personal journey and experience in the caption!
Positional: The Better Way Hook
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Your Custom Hook:
"I was able to sleep through the night for the first time in years because I started doing hypnotherapy instead of just gulping down sleepy teas."
Talk about why what you do actually WORKS. Show your knowledge and expertise in the caption.
Play: The Relatable Client Hook
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Your Custom Hook:
"Things my massage clients say: 'I'm not that tense today.' 45 minutes later, me still working on their left shoulder blade. 🤣"
Keep it short and playful in the caption.
Proof: The Crossroads Hook
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Your Custom Hook:
"If you've been torn between taking medication for your anxiety and trying something more natural, let me introduce you to what happened when my client chose breathwork instead."
Share a powerful client case study or transformation story in the caption.
Promotional: The Solution Hook
Fill in the blanks:
Your Custom Hook:
"I made a six week yoga programme so you don't have to keep waking up with a stiff back and dreading getting out of bed."
Sell your service or product by talking about the amazing transformation and benefits.